Why Netflix Is Betting You’ll Want ‘The Witcher’ Season 2 – Before You’ve Seen Season 1

Big-budget fantasy series premiering Friday is a notable exception to the streaming service’s strategy

Netflix launches “The Witcher,” its Henry Cavill-led TV adaptation of the best-selling fantasy book series on Friday, and the streaming service is betting that the big-budget show will be a proportionally big hit, seeing as it’s already been renewed for a second season.

The streaming service’s freshman shows — including fan-favorites and critically acclaimed programs — are typically left in limbo, often for a few months, while Netflix waits for viewership data to roll in before it makes a call on a second season. But in November, more than a month out from “The Witcher’s” Season 1 launch, Netflix ordered a second batch of eight episodes for the fantasy series, which are set to go into production in London in early 2020 for a planned debut in 2021.

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Jennifer Maas

Jennifer Maas

TV Reporter • jennifer.maas@thewrap.com • @jmaas421