Beyonce’s ‘Lemonade’ Expected to Hit iTunes at Midnight on Sunday

The album’s exclusivity on Tidal lasted for just 24 hours

beyonce lemonade

Beyonce’s buzzy album “Lemonade” is expected to drop on iTunes on Sunday at midnight following a 24-hour exclusive window on streaming service Tidal.

Beyonce is part owner of Tidal, bought by her husband, the rapper Jay-Z, for $56 million more than a year ago as a competitor to Spotify.

The move to drop “Lemonade” there first was meant to increase awareness for the fledgling business, which has 3  million users, much less than Spotify’s 30 million subscribers and Apple Music’s 11 million, the New York Times reports.

By comparison, Kanye West released “The Life of Pablo” on Tidal in an exclusive window that lasted nearly two months. The company claimed to receive 250 million streams in 10 days around the release.

Tidal’s 24-hour window was brief and it remains to be seen whether the short window was enough time to attract a significant amount of new users.

It had, at least, one fan’s eyes rolling:

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