Dailymotion Launches Original Programming With First Series ‘Feedback Kitchen’ Featuring Mario Batali

Dailymotion Launches Original Programming With First Series 'Feedback Kitchen' Featuring Mario Batali

Show will feature the chef interviewing artists like The Edge, Flea and Perry Farrell and then cooking tributes to each

YouTube might have to watch its back, Mario Batali is sharpening his knives.

French video sharing site Dailymotion is throwing its hat into the original programming ring, challenging the other cord cutting big dogs including Netflix, Hulu Plus and Amazon Prime.

The site is kicking things off with Batali's “Feedback Kitchen,” which just wrapped filming five initial episodes.

The orange-Croc loving celeb-chef will host a 22 minute cooking/music hybrid show with musical guests exclusively on Dailymotion. Upcoming episodes will feature such luminaries as The Edge, Flea, Patti Smith, Perry and Etty Farrell and Josh Groban.

Also read: YouTube's ‘Simon Cat’ Finds a New Home 

“Mario will explore creativity through the lens of cooking,” explained Roland Hamilton, Dailymotion's US Managing Director. “Mario has a great conversation, they move to the kitchen and then there's a performance piece. We're really excited on the platform.”

Hamilton said the idea came from researching user viewing habits which showed heavy interest in both music and cooking videos.

Other shows are also in development, but Dailymotion hopes “Feedback Kitchen” will make a splash.

Content will be available on Dailymotion's app on Roku, Xbox and iPhone.

“We're going to be very judicious in picking our programming,” Hamilton notes.

“It's our particular goal to package and distribute our own original IP that captivates and engages our existing community of over 127 million global viewers season after season,” he added.

While the website boasts 230 million unique views a month, they have a lot of catching up to do to get to YouTube, who has 1 billion views a month.

  • Benjamin Roussey

    Good food.

  • Benjamin Roussey

    It is called “personal
    responsibility”. We know liberals hate those two words when they are together
    because they do not want to take responsibility for their actions. It is not
    rich people’s fault you or your kids dropped out of high school. It is not rich
    people’s fault that they decided to study in high school and had the guts to
    start their own business and work at it until they had a winning product and/or
    service. It is not rich people’s fault that you chose to have a child out of wedlock
    and not listen to good advice when it was being handed to you. Most rich people
    were not born rich, they worked hard and did not spend all their spare time
    watching MTV or waiting for something to happen. They made it happen and they
    employ millions of Americans in jobs that matter. Your government job does not
    matter, most likely. And union members kill jobs but that is another story. It
    is about personal responsibility which liberals do not want to acknowledge
    because then they would have to realize their failure and stagnant professional
    is their fault and on one else’s.

  • Benjamin Roussey

    Canada is our ally. Saudi Arabia, not so much. We have energy,
    so does Canada, we should generate both but rich white people,
    environmentalists, Obama's friends, not poor people, are always getting in our
    way. Also, just because we should be pulling out of the Middle East does not
    mean we allow people to hang and dry in Libya. The cover up by Obama is
    obvious. This is what sucked Petreas in, now it is ugly. Obama is slimy guy and
    Americans are dead and this is worse than Watergate, much worse. Obama should
    be impeached and they let our guys get killed and did not back them up.
    Pathetic. Un American, weak. We could have had drones and F-18 in the sky in 2
    hours. The fight went on for 7 hours. Obama was hanging out at the 40/40 club
    while this was happening. Incredible. And then they lied about. They covered it
    up. They blackmailed Patreaus into giving false testimony over the Libya
    situation and now the Obama administration is scrambling because they know this
    has huge implications. And they covered up the drone attack too. Incredible.

  • Benjamin Roussey

    I woke up this morning
    and realized 10,000,000 black people are unemployed, 7,000,000 Mexicans, and
    4,000,000 young people out of college who mainly supported Obama and this is
    largely because of Obama's tax and spend agenda, Sarbanes Oxley, Dodd/Frank (do
    you even know what this is?), EPA, job killing regulations (see jobs migrate
    from California to Texas), high taxes, lack of tort reform which inflates
    medical costs, and so on – I laughed for about 2 minutes. Keep on being suckers
    people, the Democrats take your vote for granted. Hey, but at least gays can
    marry each other and woman can murder their own babies. Hooray, hooray….