David Haddad has been named president of Warner Bros. Interactive Entertainment (WBIE), the studio announced Tuesday.
Haddad is responsible for all aspects of WBIE overall operations, which include publishing, operations, sales, marketing, digital/mobile games, business development and game production.
WBIE is currently experiencing its most successful year ever due to the launch of hit games like “Batman: Arkham Knight,” “LEGO Jurassic World” and “Mortal Kombat X.”
“David has proven himself to be a leader who is equally adept at the creative and management sides of the games business,” said Ron Sanders, president of Warner Bros. Worldwide Home Entertainment Distribution. “This promotion recognizes the many contributions he’s made toward WBIE’s record-breaking success this year, and we’re looking to him to continue the division’s momentum.”
In January, Haddad was promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment. Before that, he served as the executive vice president of publishing operations after joining the company as senior vice president in digital publishing in 2013.
Haddad was more than 25 years of online, entertainment and games experience, and also served as chief operating officer of Activision/Blizzard’s “Guitar Hero,” as well as holding leadership roles at Mattel and the Walt Disney Company.