James Finn has been named executive vice president and the head of Marketing for FoxNext, the recently-created division that works across 20th Century Fox Film and Fox Networks Group. Finn will continue his role within 20th Century Fox Home Entertainment as EVP and co-head of Marketing.
FoxNext drives Fox’s push to commercialize next-generation entertainment experiences by partnering with storytellers and leveraging new technology across gaming, location-based entertainment and virtual and augmented reality productions. The division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio.
“FoxNext is focused on developing industry leading interactive experiences and enabling storytellers to bring audiences closer to characters and deeper into their favorite storylines than ever before,” said FoxNext president Salil Mehta. “James brings a keen understanding of consumer behavior, strong media savvy and extensive relationships that enhance our ability to remain at the forefront of technology and entertainment.”
“James blends deep consumer marketing experience with an innovative mindset, and he will continue to play a critical role in developing our strategic approach globally across our digital and disc businesses,” added Keith Feldman, president of 20th Century Fox Home Entertainment.
“I am excited to hit the ground running as FoxNext begins to lay the foundation on the future of immersive experiences,” Finn said. “The opportunity that Keith and Salil have given me across both divisions is proof of the genuine collaborative spirit that thrives at Fox. I’m glad I can call it home.”
Finn is a 17-year veteran at Fox, having worked across 20th Century Fox Film in theatrical, Fox Searchlight and Home Entertainment.