Columbia Pictures has bought the rights to adapt "Moonwalking with Einstein: The Art and Science of Remembering Everything" for Matt Tolmach to produce, the studio announced on Wednesday.
Released two weeks ago, the book is currently the No. 2 best selling book on Amazon.
The book chronicles author Joshua Foer's real-life experience as a science journalist covering the US Memory Championship who decides to participate in the event. Foer discovers that the competitors with the best memories aren't geniuses, but regular people who had trained their minds using ancient techniques.
Tolmach touted Foer's journey into the inner workings of memory at "a time in our lives where we have outsourced so much of our memory to technology."
Foer was represented by NY-based publishing agent Elyse Cheney and UTA, and Hannah Minghella and Rachel O'Connor will oversee development of the project on behalf of Columbia Pictures.
