7 Lessons Hollywood Should Learn from ‘Barbenheimer’

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What can Tinseltown take away from the twin box office triumphs of “Barbie” and “Oppenheimer”?

Barbenheimer box office Oscar
“Barbie” and “Oppenheimer”

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“Barbenheimer” weekend was an unmitigated success for the theatrical industry, powering the fourth-biggest overall weekend ever for domestic theaters. “Barbie” passed $200 million in five days following a $162 million Friday-through-Sunday launch. Meanwhile, “Oppenheimer” soared past $100 million on its fifth day of release following a jaw-dropping $82 million debut.

“‘Barbie’ and ‘Oppenheimer’ both rolled the dice on two auteur-driven films, non-sequel, non-franchise, non-superhero [movies] and the results paid off in a big way,” Comscore senior analyst Paul Dergarabedian told TheWrap.