Anchor Linsey Davis tells TheWrap that timing and the ability to deliver context without time constraints led viewership to surge
From March to August, the ABC News Live streaming service averaged 23 million monthly viewers — more than double its streaming audience from the previous six months. Anchor Linsey Davis attributes the 118% surge in views mostly to timing. “I think it was our timing in large part and also, hopefully, we’re really delivering content and analysis in a way that people aren’t finding necessarily in other streaming space,” Davis told TheWrap.
She pointed out that the 2-year-old streaming service relaunched on Feb. 3 just as COVID-19 cases were being reported in America and the primary race was heating up.