Can India Give China a Run for Global Box Office King? | Charts

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Strong grosses for “Avatar: The Way Of Water” and “Avengers: Endgame” position the South Asian country as a potential growth market for Hollywood

20th Century Studios/Variance Films

India may be slowly positioning itself as Hollywood’s next international target for a box office boost.

“Avatar: The Way of Water” has set another box office record in India with a $55 million-and-counting running total. The U.S. gross is still second behind “Avengers: Endgame” and its $62 million gross in 2019. However, it has earned more in Indian currency than the MCU sequel, making it the most successful Hollywood movie ever in India.

While James Cameron’s 3D sequel has rebounded in China, with $193 million-and-counting and a just-announced extension through the Lunar New Year on Jan. 22, it continues a pattern of Hollywood films earning far less than previously expected pre-COVID in what is still the biggest overseas marketplace.

Avatar/Avengers: Endgame

“The financial allure of China is waning, and Hollywood is a few steps behind,” Asian Studies professor Deepak Sarma of Case Western Reserve University told TheWrap. We’ve