How Media Need to Work Together to Fuel Innovation | PRO Insight

No one wants to give away their trade secrets, and if your brand is doing well, your inclination is to keep your cards close to your chest

Los Angeles is a mecca for creative people and industries. Given this focus, it is imperative that as a market, it is constantly stimulated to promote growth.

Our job in the media business is to use creativity for innovation and evolution. Our brands want to capture consumer attention with something new and unexpected. Brands want big ideas, all of the first-evers, increased innovation -- and they want it for every campaign.

Become a member to read more.

Autumn White

Autumn White is the EVP of Digital, Managing Partner at Horizon Media in Los Angeles.She leads the digital and analytics teams, in addition to building out a data solutions practice in the West. She is a member of the NewFronts West Advisory Board.