No one wants to give away their trade secrets, and if your brand is doing well, your inclination is to keep your cards close to your chest
Los Angeles is a mecca for creative people and industries. Given this focus, it is imperative that as a market, it is constantly stimulated to promote growth.
Our job in the media business is to use creativity for innovation and evolution. Our brands want to capture consumer attention with something new and unexpected. Brands want big ideas, all of the first-evers, increased innovation -- and they want it for every campaign.