CBS and Viacom Inch Closer to Merger With Preliminary Deal on New Leadership Team

Joe Ianniello to be offered senior role while Bob Bakish takes over as CEO, the WSJ reports

CBS and Viacom have reached a “working” agreement on the management structure in the increasingly likely event the two companies complete their long-awaited merger.

Viacom CEO Bob Bakish would take over as CEO of the newly combined company while Joe Ianniello, who has served as acting CEO for CBS since Les Moonves’ ouster last September, would be offered an unspecified senior role overseeing brand assets, an individual familiar with the companies told TheWrap.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams