CBS and Viacom Merger Talks: What’s Changed and Who Stands to Benefit Most?

“They’ll both win if they get together,” Needham analyst Laura Martin says. “They’re going to get it done. Though, you could argue they’re still not big enough together.”

As CBS Corp. and former sister company Viacom Inc. rekindle talks of a long-anticipated merger, a potential deal could look very different than a year ago, when both sites walked away from the negotiating table amid a legal tug of war.

“Viacom is in a much better position since last time. They’ve shown the revitalization is gaining traction,” CFRA Research analyst Tuna Amobi told TheWrap. “Their leverage is better than last time.”

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams