Norah O’Donnell’s ‘CBS Evening News’ Continues Ratings Nosedive With Double-Digit Drop

A new anchor has not saved the sinking flagship

Norah O’Donnell took the helm of CBS’s “Evening News” in July, but so far, she has not righted the sinking flagship program.

Nielsen data shows that the week of October 14, her ratings took another dive. She brought in 5.232 million viewers, 17% less than her predecessor, Jeff Glor, brought in a year ago. In the advertiser-coveted demographic of viewers from 25 to 54, her broadcast got 971,000 viewers — a 25% drop from Glor’s year-ago numbers.

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Lindsey Ellefson

Media reporter • • Twitter: @ellefs0n