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CNN Drops New ‘Facts First’ Ads to Promote Mask-Wearing (Exclusive)

“A mask can say a lot about the person who wears it, but even more about the person who doesn’t,” says one of the pointed new ads

CNN is firmly telling its viewers to follow mask-wearing guidelines amid the coronavirus crisis, using a new set of its famous “facts first” promos to do so.

“A mask can say a lot about the person who wears it,” says one of the spots as tie-dyed, political, sloganed and flag-patterned masks appear on the screen, “but even more about the person who doesn’t.”

“Please wear a mask,” appears on-screen, followed by the CNN logo and phrase, “Facts First.”

The ads, which begin airing Friday, come at a time when the Centers for Disease Control and Prevention recommends mask-wearing to slow the spread of the coronavirus, some regions are weighing or implementing mandates and the issue has somehow become a political one. President Donald Trump publicly wore a mask for the first time earlier this month after spending weeks refusing to be seen in one but insisting he was wearing them in private settings.

He started wearing a mask months after presumed Democratic presidential nominee began wearing one.

Another ad more closely recalls the original “facts first” ads, announcing, “This is a mask. It stops the spread of coronavirus. This is not a political statement. It’s a mask.”

Watch both exclusive previews above.