How E! Will Go ‘Live From the Red Carpet’ for the Emmys When There’s No Red Carpet

“Our audience is at home wanting escapism,” E!’s head of live events Jen Neal says of Sunday’s two-hour Emmys pre-show

How do you put on a red carpet show with no red carpet? That’s the challenge E! will face when it puts on its “Live From the Red Carpet” Emmys pre-show on Sunday, marking the first time the network will have to cover a major awards show in the era of COVID.

“We had to think about this weekend in a completely different way this year,” Jen Neal, general manager of E! News, Live Events and Digital, Lifestyle Networks, said. “We literally have to look at every aspect of what we’re doing through a different lens.”

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Reid Nakamura

Reid Nakamura

TV reporter • reid.nakamura@thewrap.com • @reidnakamura