Male-focused Esquire Network, part of the NBCUniversal cable family, is shutting off its linear TV channel and going digital-only on Esquire.com, TheWrap has learned.
The new digital network will launch online in the spring, with new original series including “Borderland USA” and “Edgehill.”
“Since its launch, Esquire Network has seen consistent growth among total viewers and key demos and has delivered significant value to our advertising partners. Men today consume content on a variety of platforms and it is essential that we follow our viewers,” said Adam Stotsky, President, E! Entertainment and Esquire Network, in a statement. “We are grateful to the team that has contributed to Esquire’s many successes to date, and this new strategy sets us up for the future.”
The struggling TV network was dropped from AT&T’s pay services, DirecTV and U-Verse, in December, and has been hit with layoffs since early 2016.