A Better Idea Than HBO’s Amazon Deal (Video)

TheWrap’s Lucas Shaw offers another way for the premium cable service to expand its viewership

Last Updated: August 4, 2014 @ 10:14 AM

Amazon Prime subscribers will soon be able to watch popular HBO shows like “The Sopranos” thanks to a new deal between the two companies. This is a huge coup for Amazon amid its ongoing rivalry with Netflix in the streaming video arena, and it also exposes HBO to a new customer base.

In announcing the deal, an HBO executive suggested the company would gain new subscribers thanks to the arrangement, but there’s a better way for HBO to gain customers. TheWrap’s Lucas Shaw explains.