How HBO Max Can Poach Customers From Disney+ and Paramount+ (and Vice Versa) | Charts

Audience overlap between shows like “House of the Dragon” and the ”Star Wars“ franchise or “The Last of Us” and “Picard” points the way

HBO Max is poised to drop the “HBO” from its name in less than two weeks, as Warner Bros. Discovery tries to pitch the higher-priced streaming service it built around the cable brand to a broader set of subscribers

Yet Warner Bros. Discovery may be missing a key factor about HBO’s appeal: Some of its top shows share audiences with competitors’ top properties, suggesting that it could effectively market the service to their rivals’ customers. An analysis of Parrot Analytics’ data — which takes into account consumer research, streaming, downloads and social media, among other engagement — shows a significant overlap in demand between certain HBO shows and properties on Disney+ and Paramount+.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see