Demand for HBO/HBO Max Originals Is Nipping at Netflix’s Heels | Charts

Four of the top 10 in-demand shows for the premium cabler and its streaming platform hail from the DC Universe

Netflix needs to watch its back. Throughout 2021, demand for HBO/HBO Max originals grew at a faster pace than demand for Netflix originals, according to Parrot Analytics data.

Both platforms saw demand for their programming grow, which is an important reminder that the total size of the streaming pie is still growing. However, as HBO Max reached its first anniversary this year it was gaining ground on Netflix.

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see