How Netflix Could Use the ‘Stranger Things’ Release Strategy to Keep Subscribers | Chart

New data from Whip Media shows that staggered episode releases lead to increased viewer engagement and less churn

Netflix is in an increasingly tough battle to not only add new subscribers but also keep its existing customers engaged — and not watching content on one of its competitors.

Fortunately for Netflix, it has a trick up its sleeve. By tweaking the release schedule of some of its bigger-name shows to resemble the staggered release of the latest “Stranger Things” season, Netflix has a proven strategy to keep subscribers engaged, according to Whip Media viewer data, which is based on more than 23 million global registered users of the TV Time app, which allows fans to track their favorite TV shows and movies.

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Whip Media

Whip Media

Whip Media is a market-leading data provider and enterprise software platform. The company provides global consumer anticipation, viewership and engagement data and insights across all platforms for movies and television. This enables the world’s largest media and entertainment organizations to make more informed marketing, licensing, programming, and development decisions. For more information, visit www.whipmedia.com.