Why Disney CEO Bob Iger Has Done a 180 on Buying Hulu | Analysis

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He’s not alone — Comcast chief executive Brian Roberts has made it clear he’s all ears

Bob Iger in front of a Disney+ logo
Bob Iger (Getty Images)

For months, Wall Street has been consumed with one key question about Disney’s streaming strategy: What about Hulu?

Disney CEO Bob Iger has been dropping strong hints lately that he wants to keep the streaming service, in a major turnabout from the ambivalent attitude he showed toward Hulu and the general entertainment it carries earlier this year, when he declared that “everything was on the table” with respect to Disney’s two-thirds stake in the service.

“There seems to be real value in having general entertainment combined with Disney+,” Iger told analysts last week during the company’s second-quarter earnings call. “And if, ultimately, Hulu is that solution… we’re bullish about that.”

Brian Roberts, chief executive officer of Comcast, arrives for the annual Allen & Company Sun Valley Conference (Getty Collection)
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