MSNBC’s Black Viewership Continues to Soar Thanks to On-Air Representation and Reporting

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The network has maintained its spot as the No. 1 most-watched cable network among African American viewers for 25 consecutive months

Jonathan Capehart
Jonathan Capehart recently expanded his show to both Saturdays and Sundays. (Courtesy of MSNBC)

As Black History Month comes to a close, MSNBC has continued its streak as the No. 1 most-watched cable network among Black Americans in February, a title the network has maintained for 25 consecutive months and that “The Saturday Show” and “The Sunday Show” host Jonathan Capehart attributed to the network’s diverse on-air voices and inclusive reporting.

“Black viewers can see themselves reflected back at them not just in the anchor chair when it comes to, me, Joy Reid, Reverend Al [Sharpton], Symone [Sanders-Townsend] or any of the other African American anchors, but also other anchors of color at the network,” Capehart told TheWrap.