NBC Cable Networks Provide Ray of Ratings Sunshine (Updated)

Oxygen’s “Bad Girls Club,” Bravo’s “Millionaire Matchmaker” hit ratings highs; USA’s “White Collar” shines

The ratings may not be so great at NBC’s broadcast network, but its cable properties are seeing ratings soar.

At Bravo, the third season of "The Millionaire Matchmaker" saw a double-digit increase from the second-season bow, becoming the series’ highest-rated premiere in all demographics, according to Nielsen.

Starring Patti Stanger, "Millionaire Matchmaker" drew 758,000 adults 18-49 and 1.10 million total viewers, up 30 percent and 37 percent, respectively, from season two’s premiere on Feb. 12 last year.

Meanwhile, over at Oxygen Media, "Bad Girls Club" on Tuesday night became the first Oxygen telecast to surpass 2 million total viewers.

Halfway through its fourth season, the Bunim-Murray production became Oxygen’s most-watched telecast among all key demos.

Tuesday’s episode was Oxygen’s sixth telecast to draw more than 1 million viewers in the adults 18-49 demographic and the first to draw more than 1 million women 18-49. It saw 1.38 million adults 18-49l 978,000 adults 18-34; 1.05 women 18-49; and 2.095 million total viewers. It was up 22 percent from the previous week’s episode in adults 18-49.

The show has been renewed for a fifth season and, for the first time, will leave Los Angeles for Miami.

Bunim-Murray, in search of local flavor, will hold a casting call on Saturday, Jan. 23, in Miami at Gordon Biersch from 11am-5pm.

“Every time Bunim-Murray Productions has taken a series to Miami, we’ve been embraced by the city and its people and had huge ratings, so we’re excited about bringing yet another series to the city,” said Jon Murray, executive producer and Bunim-Murray chairman, in a statement.

Both Bravo and Oxygen are program services of NBC Universal Cable Entertainment.

White Collar Tim DeKay Matt BomerUPDATED: Another NBCU-owned cable outlet, USA Network, got good news with the winter premiere of its freshman series "White Collar" on Tuesday at 10 p.m. The show, which returned with the second half of its first season, delivered series-high ratings among adults 18-49 and the series’ second-best score among adults 25-54. It ranked as the top program of the day on cable and beating many shows on broadcast TV.

The show previously aired on Fridays, averaging 2.12 million viewers 18-49, improving the timeslot average 30 percent from fourth-quarter 2008 to Q4 2009.

Tuesday brought USA’s best performance for persons 25-54 in the Tuesday timeslot in more than five years.


"White Collar" beat ABC’s entire primetime lineup in the 18-49 and 25-54 demos as well as total viewers, USA said. It also beat all broadcast competitors in men 18-49 and was No. 1 in that demo at 10 p.m. in all of television. 


The show’s winter-season premiere had the high-rated network premiere of “The Bourne Ultimatum" as a lead-in.  

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