Why Paramount+ Needs to Look for New Frontiers to Compete in the Streaming Wars | Charts

Available to WrapPRO members

Diminishing demand for the streaming service’s latest “Star Trek” series may mean it has maximized that fan base


Paramount+ has seen an astounding amount of growth in demand this year, which has largely been driven by its “Star Trek” programming — but it appears as if that starship is heading back to earth.

The streaming service has shown a sustained growth in demand for its original programming beginning at the end of 2021, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

Since the second half of 2021, the share of demand for Paramount+ originals has grown each quarter, from 3.4% in Q2 2021 to 5.4% in Q2 2022. This growth in demand for the platform’s original content has been driven by an expanding “Star Trek” universe but also the platform’s investments in new series like “Yellowstone” prequel, “1883,” and video-game adaptation “Halo.”

Read Next