‘The Boys’ Carried Amazon Prime Video in Q2; Will ‘Rings of Power’ Deliver Next? | Charts

Breaking down the streamer’s quarterly viewership drivers, including ‘The Expanse’

Amazon announces earnings on Thursday, and while Prime Video only represents a fraction of the massive company’s operations, it plays a key role in the value proposition of Prime membership for consumers.  As Americans face stubborn inflation, many streaming services will be on the chopping block as households look to save money – could Amazon’s bundled approach to its Prime membership be a key factor that keeps subscribers sticking around?

In Q2, “The Boys” was Amazon’s standout hit. It had 31.29 times the demand of the average series for the quarter. This put it well ahead of Amazon’s other original series last quarter. “The Boys” was the third most in-demand series overall in the U.S. in June. While the other top ranked series from Amazon all had solid demand, none came close to that of the grisly superhero series that become a flagship original for the streamer.

Become a member to read more.
Parrot Analytics Logo

Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.