Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: Late Night Is Evolving Into Its Creator Era
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Creatorverse: Theaters Are Obsessed With Creators Right Now
Curry Barker’s “Obsession” and Jordan Firstman’s deal prove Hollywood’s love affair is getting stronger
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Creatorverse: TV’s Upfront Season Is Starting to Embrace Creators
Here’s how NBC, WBD, Disney, Fox and more pitched creators to advertisers during TV’s biggest week
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Creatorverse: How Creator Companies Are Going Viral Without a Star
Dropout, Jubilee and NowThis break down their strategies
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Creatorverse: Why King Bach Is Turning His Content Into a Sketch Show
The creator with over 58 million followers explains his new deal with Creator TV
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Creatorverse: What to Learn From Khaby Lame’s $975 Million AI Deal
The red flags around the Rich Sparkle Holdings deal stress the importance of good representation
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Creatorverse: Issa Rae Says Hollywood’s ‘Identity Crisis’ Is Leading the Industry to Creators
During TheWrap’s Creators x Hollywood Summit, Rae lamented Hollywood’s laziness around finding diverse stories
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Creatorverse: More Relaxed Brand Standards Can Lead to Big Rewards
Oblivion, aka the Staples Baddie, is changing the way brands interact with creators
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Creatorverse: Meta and Google’s Child Safety Cases Will Impact Creators
Prepare for platform changes and a boost for brand-safe creators
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Creatorverse: More Hollywood Power Players Are Taking Cues From Creators
“Black-ish” showrunner Kenya Barris will be fostering creator growth at REVOLT Labs
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Creatorverse: Animation Is the Next Horizon for Creator Expansion
The heads of Toonstar explain why more creators are investing in animation right now
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Creatorverse: Creator TV Drove 148 Billion Views Last Year
Spotter’s second showcase highlighted the rise of creator-led media companies
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Creatorverse: AND Media Is Investing in the Content It Wants to See | Exclusive
The company’s founders explain their deals with Hunter Prosper and more
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Creatorverse: ‘Beast Games’ Is a Winning Collab Between Creators and Hollywood
Showrunner Sean Klitzner explains how these worlds tied together in Season 2
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Creatorverse: A Political War Is Brewing Over Creators
Democrats are taking creators more seriously than ever before, but is it enough?
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