Kayla is a senior reporter at TheWrap, covering the business and content of the creator ecosystem as well as streaming and linear television. Before joining TheWrap in 2023, she was the Senior TV Reporter at Decider, the New York Post’s entertainment vertical that focuses on the streaming industry. Kayla is also a member of the Television Critics Association.
Experience:
Resides In:
New York, NY
Education:
Kayla received her Bachelor of Arts in Writing and Publication Studies from Clemson University. She also has a minor in Business Administration and studied at Oxford University for a term.
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Paramount+ Taps Former Netflix Exec Damla Dogan as Head of Unscripted
She’s been consulting at the streamer for the past nine months and will report to Sarah Aubrey
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HBO’s ‘Harry Potter’ Casts Hogwarts Ghosts, the Fat Lady and the Sorting Hat
Leo Bill, Andrew Brooke, Daniel Fearn, Laura Smyth and David Threlfall will be part of the first season
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The Creator-to-Horror Director Pipeline Wasn’t a Fluke; It Was Inevitable
Instant feedback paired with a generation primed to watch “spooky” content created the perfect foundation for a new breed of creator-directors
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Movies
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YouTube’s TV Bet Is Paying Off in a Big Way
A third of the platform’s $11.2 billion in ad revenue came from living room viewership, even as Wall Street frets about Google’s broader revenue pressures
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Business
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Creatorverse: Instagram’s Longform Bet Proves the Creator Economy Is Locked in on TV
Features isn’t just a YouTube rival; it’s further proof that living room viewership is paying off for creators
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Columns
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Instagram Wants to Take On YouTube in Longform, but It Faces Serious Hurdles | Analysis
A new social media player has entered the TV arena, but questions about ad revenue sharing and market dominance abound
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Tech
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Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing
The test, which started with creators in Brazil, will roll out to select U.S. creators this month
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Eric Bauza, ‘Looney Tunes’ Voice Actor for Bugs Bunny and Daffy Duck, Dies at 46
The late star won three Children’s and Family Emmy Awards for his voice acting work
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The Hot New Platform for Creators Is IRL
Creators like Chats and Reacts, Dude Perfect and The Anazala Family are embracing live events as a way to strengthen the relationship with their audiences
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TV
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‘MrBeast Lab’ Animated Series Returns With 8 New Episodes in November | Exclusive
Check out the trailer for what’s ahead on the YouTube adventure series
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‘Carrie’ Scores Season 2 Renewal at Prime Video
Based on the Stephen King novel, Mike Flanagan’s adaptation was No. 1 on the streamer in over 105 countries
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Spotify Hits 306 Million Premium Subscribers as Revenue Grows 16%
Monthly active users for the streamer also grew 11%, accounting for 788 million users
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Music
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Creatorverse: Creators Are Developing Their Own Talent Pipelines
Colin and Samir’s Big Idea Fund awarded $25,000 so a creator could make a five-part docuseries
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Columns
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YouTube Is the Top Storytelling Platform for Gen Z and Gen Alpha, UCLA Study Finds
The annual Teens and Screens Report also found that opinions on AI sour as children and teenagers age
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Culinary Creator Desmond Scott Launches and EPs Digital Cooking Series With BET and Paramount | Exclusive
“Let’s Get It Started with Desmond Scott” premieres in November
