Kayla is a senior reporter at TheWrap, covering the business and content of creators, streaming and linear television. Before joining TheWrap in April of 2023, she was the Senior TV Reporter at Decider, the New York Post’s entertainment vertical that focuses on the streaming industry. Kayla is also a member of the Television Critics Association.
Experience:
Resides In:
New York, NY
Education:
Kayla received her Bachelor of Arts in Writing and Publication Studies from Clemson University. She also has a minor in Business Administration and studied at Oxford University for a term.
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AI Backlash Is Gaining Steam and 6 Other Insights Into the Creator Industry
From YouTube’s dominance to a buzzy week for Fox, here’s what TheWrap observed during Cannes Lions this year
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Industry Trends
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Creatorverse: After Cannes Lions and VidCon, Hollywood Should Be Panicking More About Creators
There’s a growing dismissiveness from creators around the TV and film industries
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TV
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How YouTube Won Cannes Lions for Creators | Exclusive
TheWrap went behind the scenes to explore YouTube’s first-ever Cannes Creator Club
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Industry Trends
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In Cannes Lions, Advertising Is Still Figuring Out That Creator Takeover
Letter from Cannes: Creators were all over the south of France, but many of them felt lost in the brand chaos
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TV
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Eddy Cue on Apple TV’s Quality Over Quantity Approach, ‘Widow’s Bay’ Success and AI
Cannes Lions: The SVP of Services explains the streamer’s curated approach and how it’s evolving now that it’s gaining cultural momentum
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Streaming
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Why Snapchat Is Hollywood’s Under-the-Radar Pipeline to Gen Z | Analysis
The oft-forgotten social media network has quietly become a critical promotional engine able to tap into younger audiences
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Tech
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With ‘Outside Tonight,’ Julian Shapiro-Barnum Sees the Internet As One Big Late Night Show
Creator Close-Up: The YouTube creator breaks down the “empowering” exhaustion that comes with making a late night show all on your own
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TV
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Fox Creator Studios Partners With Josh Richards, Emelia Hartford and 5 More Top Creators
The studio will help develop shortform and longform series with MyHealthyDish, Speeed Co, Sorted Food and Christina Richardson
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Jubilee Media Readies for ‘The Split,’ a News Show Led by Progressive and Conservative Gen Z Hosts | Exclusive
David Mauricio and Austin Julio Broughton will break down the biggest headlines of the week through their opposing worldviews, premiering June 28
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Creatorverse: Prepare for Another Creator Takeover at Cannes Lions
Your quick guide to who will be there and the events you can’t miss
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Columns
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Why YouTube Isn’t Afraid of Creators Leaving in the Wake of ‘Obsession’ and ‘Backrooms’ Box Office Sweep
Platforms like YouTube and TikTok are playing an entirely different game than the rest of the entertainment industry
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Movies
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‘The Four Seasons’ Renewed for Season 3 at Netflix
The second installment of Tina Fey, Lang Fisher and Tracey Wigfield’s comedy has hit Netflix’s Top 10 list in 56 countries
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Netflix and iHeartMedia Expand Video Podcast Partnership With New Shows
Martha Stewart, Kate Hudson, Oliver Hudson and Lele Pons will join the list of podcasting talent on Netflix
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Ramy Youssef Wants His Comedy to Remind You ‘We’re All in It Together’
TheWrap magazine: Though the comedian goes to some dark places in his HBO special, it comes from a place of love
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MrBeast Hits 500 Million Subscribers on YouTube
The creator is the first to ever reach this milestone
