Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: Creator Camp Is Challenging the Theatrical System With ‘Two Sleepy People’
How a group of creators banded together for a national tour without touching Hollywood
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Available to WrapPRO members
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Creatorverse: Gaming Is Bridging the Gap Between Creators and Hollywood
Roblox, Fortnite and Minecraft are making moves to combine these disparate ecosystems
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Available to WrapPRO members
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Creatorverse: As Creators Leave Hollywood, States Could Soon Flash Tax Breaks to Woo Them
Hollywood’s entertainment hubs are proving to be slow to adapt to digital content
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Available to WrapPRO members
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Creatorverse: Laid Off? Consider the Creator Economy
As Paramount and Amazon undergo a fresh round of cuts, creators are offering new opportunities
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Creatorverse: Hollywood Should Pay More Attention to VTubers
As AI concerns run rampant, it’s worth looking at an industry where this is old hat
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Available to WrapPRO members
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Creatorverse: Netflix’s Push Into Podcast — Watch Out, YouTube
The streamer’s Spotify deal continues its investment in creators
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Available to WrapPRO members
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Creatorverse: We Need a New Vocabulary for Creators, Fast
A lack of education around the space is leading to advertiser confusion
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Available to WrapPRO members
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Creatorverse: U.S. Ad Spend Is Down, But Not for Creators
Tariff concerns are expected to impact the second half of the year, according to IAB
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Available to WrapPRO members
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Creatorverse: Why a Disney Showrunner Took Her Latest Project to YouTube
“The Owl House” creator Dana Terrace’s latest show scored 10 million views in five days
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Available to WrapPRO members
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Creatorverse: YouTube Is Making an Aggressive Bid to Be Creator Home Base
The company’s Made on YouTube event launched more than 30 tools
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Available to WrapPRO members
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Creatorverse: Creator Talent Agencies, Once Mocked, Are Now the Future
DBA’s CEO Raina Penchansky breaks down the industry’s revolution and what’s ahead
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Available to WrapPRO members
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
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Creatorverse: Creators as Entrepreneurs Are Driving the Industry’s Rise
Talents like Michelle Khare are approaching their content like a TV network
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Business
Available to WrapPRO members
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Creatorverse: For Brands, Large Followings Are Out and Engagement Is In
Macro and microinfluencers have been capturing advertiser interest
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Available to WrapPRO members
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Creatorverse: The White House Joining TikTok Means It’s Safe, Right?
Though it seems like a U.S. sale is happening, TikTokers are getting sick of this saga
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Available to WrapPRO members