Roku vs Amazon: The Battle for Streaming Device Supremacy Heats Up (Chart)

Nearly half of all U.S. households that stream use Roku or Amazon devices, according to new data

Who dominates the streaming device market in the U.S.? Well, with most companies treating their exact user data as if they were nuclear launch codes, it’s tough for anyone to get a real feel for the current landscape.

But new data shared from Ampere Analysis helps breakdown how the device makers fare against each other — and by the end of the first quarter of 2019, it looks like there’s a tight race between Roku and Amazon for the top spot.

According to a recent survey by Ampere, Roku’s array of streaming devices account for 25% of the total U.S. streaming-device market. Amazon Fire TV, meanwhile, isn’t far behind, with a 23% cut of the market. Google’s Chromecast, at 17% is the third biggest company on the market.

Apple TV might carry the most prestige, but it holds just 11% of the market — perhaps a casualty of its higher price point ; Apple TV 4K runs $179.99 at its cheapest, whereas Roku has several streaming options between $29.99 and $79.99. Amazon also offers its Fire TV Stick as low as…

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Sean Burch

Tech reporter • • @seanb44