"How far would you go for your company?"
That question has been on many people's minds since watching that infamous scene in Netflix's Fyre Festival documentary in which event producer Andy King said he was asked: "Will you suck dick to fix this water problem?"
It's also something that Ryan Reynolds says he asks himself every day since buying the Aviation Gin company.
"After falling in love with Aviation Gin, I didn't just buy another bottle, I bought the whole company," Reynolds said in a new promo which was released Wednesday morning.
"When Aviation recently suggested making a signature bottle, I committed to blowing every single bottle personally," the "Deadpool" actor continued, as the video shows him blowing glass and then painstakingly engraving each bottle by hand.
"Because, can you ever really go too far for your company? I just don't think it's possible," Reynolds added.
As the camera pans back, we see King sat in a bar nodding with approval: "He gets it," he says, before ordering an Aviation Gin.
The craft gin company has launched a signature, limited edition Aviation Gin bottle to coincide with Father's Day on June 16.
Reynolds and King are donating a portion of all proceeds for the limited-edition bottle to the Exuma Foundation for those harmed by the Fyre Festival.
Watch the video above.