Netflix Will Lose Subscribers If It Starts Running Ads, Study Says
Introducing ads to the famously ad-free service could scare away millions of customers, new study finds
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More Americans Say Streaming Has Hit ‘Saturation Point': So How Can Disney and Others Take on Netflix?
A quarter of American TV viewers say they can’t add another streaming service or content source to their plate
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More Than Half of All Consumers Choose OTT Over Pay-TV, Study Finds
Netflix remains the top choice for cord-cutters
