This is Swift’s first time delving into the mobile game world, after she has already debuted a clothing line, multiple best-selling albums and several product endorsements. The singer also had ad-sponsored tie-ins for her “1989” album release with Subway, Keds and Diet Coke.
The game is looking at a 2016 release, although other details are yet to be announced.
The game will prove to be a huge hit among her social media followers: Swift just recently broke the 70 million follower barrier on Twitter, while also boasting almost 65 million followers on Instagram.
Kardashian-West’s game, “Kim Kardashian Hollywood” made $74.3 million in 2014, a figure that accounted for 30 percent of Glu Mobile’s revenue that year. According to CNN Money, the game makes $700,000 a day.
The key to the Kardashian app’s success is its ever-growing cast of animated characters representing the people in her real life — sisters Khloe and Kourtney, Kendall and Kylie Jenner, mom Kris Jenner and Balmain fashion designer Olivier Rousting to name a few.
The model lends itself to Swift’s formidable “squad,” her bold-named best friends — including Karlie Kloss, Zendaya, Emma Stone, Ed Sheeran, Gigi Hadid, Lena Dunham, Selena Gomez and more — and could be a considerable draw given all of those respective fan bases.
Swift’s representatives have not yet returned TheWrap’s request for comment, but Chairman and CEO of Glu Mobile Niccolo de Masi confirmed the news on Twitter.
— niccolo de masi (@NiccoloDeMasi) February 3, 2016