Recently-rebranded Oath cuts 7 percent of its workforce to focus on mobile and video
Sean Burch | January 23, 2019 @ 12:11 PM
Last Updated: January 30, 2019 @ 2:20 PM
Verizon Media Group — formerly known as Oath, Verizon’s recently-rebranded media hub — is laying off about 800 jobs as the division looks to refocus on mobile and video under a new chief executive, TheWrap has confirmed.
The cuts, which represent 7 percent of its employees, were first reported by CNBC on Wednesday.
They follow a month-long review of Verizon Media Group’s business by K. Guru Gowrappan, who replaced Tim Armstrong as CEO late last year, according to The Wall Street Journal. The division had 11,385 employees at the end of 2018, according to the Journal.
Gowrappan, in a memo to staff obtained by CNBC, said it was a “difficult” decision to cut the jobs. He added that VMG remains an “important part” of Verizon’s overall business and that it will continue to scale.
“In Q1, we’ll have 3 priority areas: first, grow our member-centric ecosystem with must-have mobile and video products and stem desktop declines; second, increase usage and spends flowing through B2B platforms; third, expand our video supply and overall distribution through partnerships,” Gowrappan wrote.
Under Armstrong’s guidance, Verizon closed its acquisition of Yahoo in 2017 and merged it with AOL — which Verizon bought in 2015 — under the Oath brand. The division is home to several media brands, including Huffington Post and TechCrunch.
Oath’s attempt to take on major digital advertisers, like Facebook and Google, has largely been in vain to this point, however. The company accounts for less than 5 percent of U.S. online ad sales, according to the Wall Street Journal. Verizon took a $4.6 billion write-down on Oath last month, and reported the goodwill balance of Oath, reflecting the branch’s intangible value, was about $200 million — a distinct drop from the $9 billion Verizon paid to acquire both AOL and Yahoo in recent years.
11 Media Losers of 2018, From Les Moonves to Michael Avenatti (Photos)
2018 was hard for a lot of media folks, but particularly so for this rogues' gallery. For some, it was MeToo. For others, industry headwinds were too much. And for more still, disgrace and ignominy came after just saying the wrong thing.
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Les Moonves: Once celebrated for his leadership at CBS, Moonves faced multiple allegations of sexual harassment and misconduct for which he was ultimately fired. CBS said in December that it would seek to deny him a roughly $120-million severance package.
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Laura Ingraham: Long a divisive figure (even on the right), the Fox News host might have avoided the losers' column were it not for a sponsor boycott launched against her by Parkland shooting survivor David Hogg in March. Months later, advertisers are still wary of appearing on the program.
Michael Ferro/Tronc: The leadership of Michael Ferro has now made Tronc synonymous with mismanagement. In addition to leaving the top job with a #MeToo scandal over his head, Ferro is now facing accusations of making anti-semitic remarks and paying off an LA Times editor who reportedly had the comments on tape.
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Media Publishers: From Mic.com on the left to The Weekly Standard on the right, publishers came in for a beating, with some closing up entirely. With few exceptions, legacy shops saw print sales decline, while digital-first properties continue to face the crushing economics of turning pageviews into profits.
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Breitbart: It's a name you probably haven't heard for a while. Once a key part of the engine which powered Trump's improbable election, the website had long fallen off most radars. A sustained pressure campaign against advertisers on the site by Sleeping Giants has also taken a bite out of revenue.
Marc Lamont Hill: Once a CNN regular, Hill lost his job as a contributor on the network after making remarks about Israel and Palestine at the UN that many called anti-semitic. A chummy photo with Louis Farrakhan -- who has compared Jews to termites -- didn't help matters for him either. He remains a tenured professor at Temple University.
CBS and "60 Minutes": Both the network and its marquee news program took a beating this year. "60 Minutes" executive producer Jeff Fager was forced out in a MeToo scandal, while details of an investigation launched by the network generally hit the press before reaching top management.
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Michael Avenatti: Just months ago, the lawyer representing Stormy Daniels in her legal fight with Donald Trump was considered a serious presidential contender. But his reputation took a hit after taking on a questionable MeToo claim against Brett Kavanaugh, and he disappeared for good after being booked on felony domestic violence charges in November (though he was not charged).
Andy Lack: The MSNBC/NBC News chief had a rough 2018. His network's decision to pass on Ronan Farrow's historic MeToo reporting continues to reverberate. His big bet on Megyn Kelly also flopped and became a multi-million dollar ulcer which still remains far from resolved.
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Gavin McInnes: Always on the fringes, McInnes had nevertheless carved a niche for himself as an online provocateur, a host on CRTV and as the head of his own (occasionally violent/racist) fraternal organization, The Proud Boys. By the end of 2018, he was banned from Twitter, dropped by CRTV and had resigned from The Proud Boys.
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Univision: Univision spent $135 million on Gawker Media back in 2016 and has spent most of the time since mismanaging the former properties and being called out by its own writers. Amid buyouts to editorial and broad layoffs elsewhere, Univision revealed it is looking to cut its losses and unload the websites once and for all.
2018 was a rough year for media, and for this rogues’ gallery, the damage was particularly catastrophic
2018 was hard for a lot of media folks, but particularly so for this rogues' gallery. For some, it was MeToo. For others, industry headwinds were too much. And for more still, disgrace and ignominy came after just saying the wrong thing.
Wrap
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