Can ViacomCBS’ 5 Separate Streaming Services Compete Against Bulked-Up Competitors?

Newly combined company believes its parts are greater than the sum

While its major rivals in the burgeoning streaming space are pooling all their assets into one, big-top offering, ViacomCBS is going against that notion, believing that the individual parts are greater than the sum.

ViacomCBS plans to keep its to main streaming offering separate, pollinating CBS All Access with content from Viacom networks like MTV and Nickelodeon while also beefing up its Showtime streaming service with Viacom’s Paramount films. In addition, the company will still continue its ad-supported streamer Pluto TV, continue the kids-oriented subscription service Noggin and go ahead with the fall launch of BET+ as yet another subscription product.

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Tim Baysinger

TV reporter • • Twitter: @tim_bays