VMAs Most-Tweeted Moments: Beyonce Leaves Britney Spears in the Dust

While Queen Bey, Rihanna and Kanye West snag the most tweeted-about moments of the night, Spears’ comeback doesn’t make the same waves

Last Updated: August 29, 2016 @ 8:16 AM

When Beyoncé premiered “Lemonade” in April on HBO, it was a foregone conclusion she would rampage through the VMAs — which she did, scoring eight wins, including Video of the Year (for “Formation”) and Breakthrough Long-form Video. But she also dominated the social conversation.

According to Twitter’s data, the end of Beyoncé’s “Lemonade” medley performance was the most-tweeted moment of the night, including the three hours before the telecast started. A small sampling of some of the reactions, which varied from “effusive” to “nearly catatonic”:


Beyoncé’s extensive slaying extended to being the most tweeted-about person of the evening, a natural side effect of a performance like this one:


Rihanna also cleaned up in both meatspace and the social competition: Her acceptance of the Michael Jackson Vanguard Award was the second-most tweeted moment of the night, and her second performance came in as the fifth-most tweeted.

Sandwiched in between the Rihanna and Bey was none other than Kanye West, with his lengthy speech that touched on subjects as diverse as Taylor Swift, the nature of art and artists, Amber Rose, and police violence. He also was the third-most-tweeted-about person at the VMAs.


Drake and his lateness (he apparently got stuck in traffic on the way to Madison Square Garden, a reminder that sometimes it’s faster to take the subway) came in at number four on the list of most-tweeted-about celebrities at the VMAs. Fifth Harmony was, appropriately enough, fifth.

Feels like there’s a glaring omission? Your gut isn’t wrong. Britney Spears‘ long-awaited comeback didn’t even crack the top five in the social conversation.

Part of the reason, presumably, was Spears’ misfortune of having to follow Beyoncé — it appears people were still busy being awakened via smelling salts during Spears’ performance.

Keep
Reading...

Looks like you’re enjoying reading
Keep reading by creating
a free account or logging in.