Why Bundling Could Save Apple News+ From Becoming a Newton-Level Flop

”They feel they’re wasting their money,“ Samir Husni says of News+ customers

So far, it hasn’t been pretty for Apple News+.

The $9.99 per month service, offering Apple device users access to hundreds of magazines and major newspapers like The Wall Street Journal and the Los Angeles Times, has only grabbed about 200,000 subscribers since its late March debut, according to a recent report from CNBC. Considering there are 189 million active iPhones in the U.S., Apple has only enticed 1 out of every 945 iPhone users to sign up. That’s not an optimal conversion rate for a company with a $1.18 trillion market cap.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44