Why Microsoft Will Pay $7.5 Billion for ‘Fallout’ Parent Company ZeniMax Media

Microsoft’s Xbox Game Pass is “very likely more important for the future … than selling particular pieces of console hardware,” gaming analyst Mat Piscatella tells TheWrap

The Microsoft purchase this week of ZeniMax Media gives the Xbox parent company access to some of the most valuable gaming brands on the market and magnifies Microsoft’s potential to create gaming content outside of the console.

Microsoft, which will pay $7.5 billion to buy Bethesda Softworks parent company ZeniMax, is looking to expand its Xbox Game Pass service (often described as the Netflix of video games), and no price tag is too lofty for the company when it comes to access to storied games, including the “Doom,” “Elder Scrolls,” and “Fallout” franchises.

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Samson Amore

Samson Amore

Technology and gaming reporter • samson.amore@thewrap.com • Twitter: @Samsonamore