The cable news network’s wall-to-wall Malaysia Flight coverage continues to dominate its rivals in the all-important 25-54 demographic on Saturday and Sunday
Viewers continued to flock to CNN for non-stop coverage of the missing Malaysia Airlines Flight 370 over the weekend. CNN swept Fox News in the cable news key demo, adults 25-54, on Saturday and Sunday in both total day and primetime.
On Saturday, the channel topped Fox News in the demo during prime time, 235,000 to 166,000 viewers. CNN also topped Fox in the total day key demo 203,000 to 180,000.
CNN scored even higher key demo numbers on Sunday in primetime with 303,000 to Fox’s 160,000 viewers and total day with 195,000 to 177,000, respectively.
As usual, Fox News won both days in total viewers. On Saturday, the network tallied 755,000 total day viewers to CNN’s 609,000 and 930,000 total primetime viewers to CNN’s 641,000. Fox News also won total viewers Sunday, 727,000 to 593,000 for full day and 892,000 to 795,000 in total prime time viewers.
MSNBC trailed both rival cable networks.