Documentary about captive whales wins its timeslot in key news demo
The documentary “Blackfish” performed swimmingly for CNN, winning the key news demo in its time slot and proving a big draw among younger viewers.
The CNN Films documentary, which chronicles the plight of captive orca whales, averaged 472,000 viewers in the key 25-54 news demo during its 9 to 11 p.m. airing, besting both Fox News Channel and MSNBC in the demo. (FNC and MSNBC averaged 331,000 and 235,000 viewers in the demo, respectively.)
In total viewers, Fox News Channel held its traditional lead, averaging 1.89 million, compared to CNN's 1.36 and MSNBC's 867,000.
Among the 18-49 demographic, “Blackfish” also performed impressively, with an average 688,000 — besting Fox News and MSNBC's performance in the demo for that time period combined.
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Anderson Cooper's special report, “Inside Blackfish,” at 11 p.m. averaged 231,000 demo viewers and 560,000 total viewers — behind Fox News Channel but ahead of MSNBC.
“Blackfish” was the highest rated CNN Film so far this year.