The morning show topped one of its rivals this week with their ongoing coverage of the missing Malaysian flight
CNN's “New Day” had a very strong week in the ratings, sweeping “Morning Joe” in both the key demo and total viewers for most of the week. It is the first time — since the show launched last summer — that it has beaten MSNBC for six consecutive days.
CNN's flagship morning program beat MSNBC's “Morning Joe” in both the key 25-to-54 news demographic and total viewer ratings from Monday through Thursday. On Thursday, the show beat MSNBC once again with 558,000 total viewers to MSNBC's 364,000. “New Day” continued its wall-to-wall coverage of the mysterious missing Malaysia Airlines Flight 370 plane this week.
The show also beat Joe Scarborough's program 209,000 to 140,000 in the 25-to-54 demo.
Fox News continued to dominate the cable news morning shows with “Fox and Friends” scoring a 314,000 in the 25-54 demo and 1,161,000 in total viewers.
However, CNN is demonstrating major momentum and could be headed towards Fox News’ heels in the 25-to-54 demo during the morning hour.