CNN’s ‘New Day’ Eclipses MSNBC’s ‘Morning Joe’ In Demo and Total Viewers

The morning show topped one of its rivals this week with their ongoing coverage of the missing Malaysian flight

CNN’s “New Day” had a very strong week in the ratings, sweeping “Morning Joe” in both the key demo and total viewers for most of the week. It is the first time — since the show launched last summer — that it has beaten MSNBC for six consecutive days.

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CNN’s flagship morning program beat MSNBC’s “Morning Joe” in both the key 25-to-54 news demographic and total viewer ratings from Monday through Thursday. On Thursday, the show beat MSNBC once again with 558,000 total viewers to MSNBC’s 364,000. “New Day” continued its wall-to-wall coverage of the mysterious missing Malaysia Airlines Flight 370 plane this week.

Also read: Anderson Cooper Tops Bill O’Reilly in Key Ratings Demo With Malaysian Plane Coverage

The show also beat Joe Scarborough’s program 209,000 to 140,000 in the 25-to-54 demo.

Fox News continued to dominate the cable news morning shows with “Fox and Friends” scoring a 314,000 in the 25-54 demo and 1,161,000 in total viewers.

However, CNN is demonstrating major momentum and could be headed towards Fox News’ heels in the 25-to-54 demo during the morning hour.