Spotify said it "was extending the honeymoon" for free, unlimited listening on Thursday.
The music streaming service offers pay packages, which reward users with fewer ads, offline listening and other features, but has also offered another option – free. Users can listen to as much music as they like — no restriction on hours or on songs — so long as they don’t mind the ads.
Spotify was planning on phasing that out, capping non-paying users at 10 hours a month and/or five plays of each song. Users who had been using the service for six months would be subject to those limits.
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Instead, Spotify has decided to extend the free plan.
“We’ve been so overwhelmed by the U.S. response to Spotify that we’ve extended the honeymoon for unlimited free listening,” the company explained in a blog post Thursday.
Spotify eased restrictions in Europe as well, getting rid of the limits on the number of plays but retaining the 10 hours a month constraint.
Speculators have suggested that Spotify is willing to do this because it is in the middle of a larger funding round. As a result of that, they don’t need the immediate cash.