Vanilla Ice Reduced to Hawking Macaroni and Cheese (Video)

“Ice Ice Baby” rapper gets Kraft-y for latest gig

For anyone who’s ever felt that Vanilla Ice is more than a little cheesy, here’s your proof. Straight from the man himself.

Behold, former rap sensation Vanilla Ice, magically transformed by a green apron and apparently dwindling career options, shilling for Kraft Macaroni & Cheese in an ad for the company’s new Teenage Mutant Ninja Turtles-shaped variety.

The brief but bountiful parade of schadenfreude features the rapper (born Robert Van Winkle) as he stocks a supermarket’s shelves with the product. (See, he’s selling Kraft Macaroni & Cheese while portraying someone who sells Kraft Macaroni & Cheese! Hardcore meta, Ice.)

Also read: Michael Bay: ‘Teenage Mutant Ninja Turtles’ Fans Need to ‘Chill’

A mother and child approach the aging rhymester, who hands the mother a box of the pasta. The soundtrack erupts with the strains of “Ninja Rap,” from Ice’s appearance in “Teenage Mutant Ninja Turtles II: The Secret of the Ooze.” And the mother, clearly more familiar with the Vanilla Ice oeuvre, breaks into the most embarrassing dance since Elaine Benes rhythmically approximated an epileptic seizure on “Seinfeld.” Which, perhaps not so coincidentally, occurred at pretty much the same time  that the last iota of relevance drained from Vanilla Ice‘s career.

Hey, at least it’s one of the more respected macaroni and cheese brands, right?

See video: Watch Vanilla Ice Gobble Pie on ‘Man v. Food Nation’

Witness the pageant below.