1 in 4 Consumers Have Subscribed to New Streaming Service During Pandemic

The “Big 4” streaming services — Netflix, Disney+, Hulu and Amazon Prime Video — have seen a noticeable jump in subscribers since February

Major streaming services have seen a significant increase in sign-ups since the coronavirus pandemic hit, according to new data shared by Hub Entertainment Research on Tuesday morning.

Overall, 28% of consumers polled by Hub said they’ve added at least one subscription to  the “Big 4” streaming services — Netflix, Disney+, Hulu and Amazon Prime Video — since February. That data comes from the firm’s new “Predicting the Post-Pandemic” study, which included 3,026 U.S. respondents, age 14-74, who watch at least an hour of TV each week; the data was collected in July.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44