Can other comic-book content break through the franchise duopoly?
In September, 83.5% of demand for all superhero shows in the United States was for a series based on content from either DC or Marvel, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement. But what if they didn’t exist?
The superhero genre has been a goldmine for some of the most valuable content in recent years, but most of the attention for these series has been concentrated between the two major players — Marvel and DC. With such deep content reserves and well developed universes to draw from it is perhaps not surprising that these two behemoths dominate the genre.