Buzzy new app Meerkat has been getting a lot of eyeballs in its first two weeks as Hollywood joined the tech community logging on to test the livestreaming video service. Of course, celebrity endorsements don't mean the difference between IPO and DOA — unless you’re developing the next Kim Kardashian app — but the added exposure is a benefit.
While Twitter turned off Meerkat’s access to its social graph Friday (after officially announcing its competing product Periscope), the first-to-market app still tweets out an alert to your Twitter followers as you begin streaming. So far, Meerkat has gained a reported 150,000 users since it launched Feb. 27.
Early adopters included Ashton Kutcher, Blink 182’s Mark Hoppus, skateboard legend Tony Hawk and repeat user Kevin Jonas, who tweeted TheWrap that he wasn’t paid to endorse the app, "I just enjoy new stuff."
Since then, Jared Leto logged on from a hotel room with spotty wifi in Russia. Leto is there with his band Thirty Seconds to Mars as part of their Love Lust Tour. At least 632 fans watched the Oscar winner watching “Gladiator” and discussing his underwear (or lack of).
"American Idol" used Meerkat to stream the Top 12 party to fans last week. Julia Louis-Dreyfus tapped into one of the biggest trends at SXSW — Meerkat is a shiny new toy for the tech community to love or loathe — when she streamed her HBO “Veep” panel from Austin Monday. Also at SXSW, Jimmy Kimmel downloaded the app but claims not to have used it yet. Jimmy Fallon embraced Tuesday, hosting a fan Q&A Tuesday morning from his office at Rockefeller Center and then streaming his monologue rehearsal to an audience of at least 1,500.
Athlete-turned-entertainer Shaq may be the app’s most enamored user, logging at least 14 streams in the two days after discovering Meerkat. But if you’re not following Shaq on Twitter or double checking Meerkat’s leaderboard of most popular users (the list is dominated by players in the tech industry) you might not have realized you could watch the athlete’s drive to the airport, dinner stream or autograph signing session.
Because of the app’s Snapchat-like quality where videos disappear after they've been streamed with no archiving system, the service has proved frustrating to some. FOMO (fear of missing out) has been a major complaint. If you don’t catch your favorite celebrity mid-stream, it’s easy to miss these micro-appearances, especially if they’re not scheduled in advance.
An independent Twitter account, BestMeerkats, has started tracking and tweeting out Meerkat videos it deems significant, like a TV Guide Twitter handle for streaming media. And Meerkat asked users to register as part of their SXSW lineup to make relevant streams easier to find, a move that was adopted by brands such as GE, MasterCard, the Sundance Film Festival and PBS.
Other media outlets who have jumped on board include CNBC, the first broadcaster to stream via Meerkat while interviewing CEO Ben Rubin on TV, Animal Planet, which announced Lil' Bub as their official Spokescat via the app, and Mashable, whose Austin efforts have put it atop the leaderboard.
But for now, blink and you missed it seems to be the common theme until Meerkat allows viewers to replay missed broadcasts or finds a more efficient way of alerting more users to Shaq's next Rolls Royce Phantom session.
YouTube's 25 Biggest Stars (Photos)
Galvin Free and Daniel Gruchy created "The Slow Mo Guys" in 2010, a series which simply consists of different things filmed in extreme slow motion. Their channel now has over 4 million subscribers and over 330 million views.
Zoe Sugg, known to her fans as Zoella, hosts a fashion, beauty and lifestyle channel. She recently signed a two-book deal with Penguin Books for "Girl Online," a loosely autobiographical book about an anonymous young blogger goes viral.
Shane Dawson is best known for creating YouTube comedy videos that include recurring characters, and spoofs of popular TV shows and music videos. The multi-talented online star has also released five songs of his own and made his own film on Starz's "The Chair" titled "Not Cool."
YouTube beauty expert Michelle Phan became Lancome's official make-up artist and in 2011 she co-founded ipsy, a monthly subscription service for make-up.
Matthew Clarke rose to fame after a video of him and friend, David Milchard, reenacting conversations with his two-year-old daughter, Coco, went viral. He is currently on Season 3 of his series as he reenacts conversations with the now 3-year-old.
Grav3yardgirl, also known as Bunny Meyer, hosts fashion and beauty videos. She is known for her segments "Does This Really Work," "Follow Me Around" and "First Impression Friday."
Grace Helbig entered the YouTube arena by creating R-rated versions of fairy tales. The unique twist on children's classics won Helbig her own show on My Damn Channel called "DailyGrace," and an gig on "Attack of The Show" as both a host and correspondent. She currently has a pilot in development at E!.
Felix Kjellberg, better known online as PewDiePie, is a video game commentator. He has over 31 million subscribers to his channel and is one of the fastest-growing YouTube channels.
Bethany Mota rose to YouTube fame after posting haul videos in 2009. Since then, she's gone on multiple tours, paired with Aeropostale to create a fashion line and currently stars on the 19th season of "Dancing with the Stars."
"Epic Meal Time," created by Harley Morenstein and Sterling Toth, is a Canadian cooking show that creates high calorie meals, usually including meat and alcohol. The channel has over six million subscribers and has won the Shorty Award for Food.
The founder of 5 Second Films, Brian Firenzi started a movement in 2005 in the dormitories of USC that has led to over 115 million views on YouTube. The micro-films have even featured the talents of Patton Oswalt, Andrew W.K. and "Weird Al" Yankovic.
With over 1.5 million followers on his channel, Chester See entertains his vast audience with original songs, sketches and short films.
After breaking his back and legs during a snowboarding accident, Devin Graham moved behind the camera for a series of cinematic, breath-taking extreme sport videos that have amassed more than 415 million views and more than 2.5 million subscribers.
Michael Jordan or Muhammad Ali? Hitler or Darth Vader? These are the questions we want answered, and Peter Shukoff and Lloyd Ahlquist answered them with "Epic Rap Battles of History." Their channel boasts over 11 million subscribers, with over 1.2 billion views for their videos.
Hannah Hart's "My Drunk Kitchen" embraces alcohol-fuelled baking, drawing in over 1.4 million subscribers and over 105 million views. She was also recently chosen to co-host the Streamys with friend and fellow YouTube star, Grace Helbig.
Jesse Wellens pranked his girlfriend, Jeana, attempting the cinnamon challenge in 2007, leading to the launch of "PrankvsPrank," an ongoing prank war that has since gained over 884 million combined views and 6.4 million subscribers. Surprisingly, the couple is still together.
Jenna Marbles has over 14 million subscribers, making her the seventh most-subscribed-to channel and the top YouTube channel run by a woman, with over 1.5 billion views.
Lindsey Stirling -- a violinist, dancer and performer -- posts both music videos and live performances on "Her YouTube Channel," which has over 5 million subscribers and 735 million views.
Henry Reich created a series of science education videos called "MinutePhysics" in order to get kids excited about learning. His channel has over 2.5 million subscribers and videos have been featured on "PBS Newshour" and "NBC News."
Philip DeFranco has hosted his own news/talk show on YouTube since 2007, which has garnered over 3 million subscribers and 1 billion views.
The Piano Guys gained their popularity through YouTube where they posted piano and cello renditions of popular songs. They have since attracted over three million subscribers and many of their songs have more than 20 million views each. After getting a record deal, their first four albums all reached No. 1 on the Billboard charts.
Ray William Johnson started hosting "Equas Three," a commentary show on viral videos, from his dorm room in 2008. That has grown to over 10.8 million subscribers and over 2 billion views. Johnson left the show in March, but Robby Motz has since taken over and the funny, biting commentary hasn't slowed down.
With nearly 20 million subscribers, 3.7 billion video views and three different spans of time as the most subscribed YouTube channel, Ian Andrew Hecox and Anthony Padilla can lodge a claim as the Lords of the Internet with their comedy duo "Smosh."
Toby Turner has succeeded with not one, but three YouTube channels, with a combined total of 14.9 million subscribers and over 3.2 billion views.
UberHaxorNova has earned over 2 million subscribers through his inappropriate jokes. He is also known for his "rage" videos.
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The video platform has created a new generation of online celebrities, earning them million of views and sometimes millions of dollars
Galvin Free and Daniel Gruchy created "The Slow Mo Guys" in 2010, a series which simply consists of different things filmed in extreme slow motion. Their channel now has over 4 million subscribers and over 330 million views.
