Breitbart Ads Plummet as Trump Administration Fights Scandals

Number of advertisers take nosedive to 26 from a high of 242 just three months ago, according to Digiday

Last Updated: June 6, 2017 @ 1:40 PM

Breitbart, the site for all things alt-right, has seen its ads plummet a whopping 90 percent in the last three months, Digiday reports.

The site had barely 26 advertisers in May, a sharp decline from a high of 242 in March, per MediaRadar findings. Other conservative sites, including Townhall, The Blaze and National Review, have also experienced declines, though less acute than Breitbart, according to Digiday.

Breitbart has also seen its traffic take a hit. In April the site clocked in 10.8 million uniques, according to comScore, down 13 percent from a year ago (though Digiday notes other sites have seen declines after a peak following Donald Trump’s inauguration).

The drop comes as consumer boycotts are gaining momentum. Sleeping Giants, a Twitter account started in November aiming “to stop racist and sexist media by stopping its ad dollars,” reports that 2,200 advertisers worldwide committed to stop advertising on Breitbart and other similar sites as of June 5. Ad tech companies including AppNexus and The Trade Desk have stopped sending ads to Breitbart, the report goes on to say.

Breitbart’s own scandals may have also contributed to the site’s decline. Last February, the site’s most recognizable face, Milo Yiannopoulos, was ousted after making questionable statements about pedophilia. And more recently, writer Katie McHugh was fired after posting an inflammatory tweet about the London terror attack.

Breitbart could not be reached for comment.

According to the Digiday report, the 20 categories of Breitbart’s advertisers had shrunk to mostly conservative brands, including American Patriot Daily and Cosmohurtskids.com.

But Breitbart is still seeing some tech holdout, including Taboola’s content recommendation engine and ads by Google appearing on its site. And tech giant Amazon is still stickling by Breitbart, despite intense pressure from employees and consumers to drop the site.

The News follows a recent report by Vanity Fair which noted that Breitbart traffic has “cratered” since Trump’s inauguration.

Last year, Breitbart clocked an impressive 45 million unique monthly visitors and 2 billion pageviews, according to the site.

But, as Digiday notes, even if all of Breitbart’s advertising decide to drop the site, its billionaire benefactor Robert Mercer may decide to continue supporting it.