ESPN, Turner Hope for NBA Ratings Resurgence Amid Wide-Open Chase for Title

A key schedule change was implemented this year as a way to increase viewership for games on the West Coast

The NBA’s TV partners are planning for a bounce-back season in TV ratings, pointing to a key scheduling change and a wide-open race for the championship as a reason for optimism.

An offseason filled with multiple star players changing teams – some of which give the league its first chance at a true Los Angeles rivalry between the Lakers and Clippers — reset the balance of power in the NBA, which has been dominated by the juggernaut Golden State Warriors. That gives the league’s TV partners, which tip off the 2019-2020 season this week, a chance at something that’s become a rarity for the NBA the past few years: A wide-open race for the NBA championship.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays