Facebook Q4 Earnings Preview: How Important is Instagram to Bottom Line?

Facebook may be forced to highlight Instagram’s performance sooner rather than later

As Facebook prepares to share its Q4 earnings on Wednesday, it feels as though 2018 never happened.

That was the year the Cambridge Analytica data leak came to light, when 87 million users had their profile information unknowingly accessed by the political data firm. Facebook executives, including CEO Mark Zuckerberg, made countless mia culpas in the aftermath, promising to take user privacy more seriously. But the damage was only exacerbated by a string of embarrassing data breaches as the year came to a close. Facebook’s stock price took a major hit, dropping 25% on the year, closing 2019 at about $133 per share.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44