Oren Aviv is leaving his post as chief marketing officer at Twentieth Century Fox, a person with knowledge of the situation has confirmed to TheWrap, while chief creative officer Tony Sella will remain in place.
Aviv, who joined Fox in 2011 after a stint at Disney to work side-by-side with Sella, had 18 months remaining on his contract. His departure comes on the heels of several box-office disappointments, at least domestically, most recently the Ben Affleck bomb “Runner Runner,” which opened two weeks ago to a soft $7.7 million.
Aviv also had several successes to his credit, perhaps most notably “Life of Pi,” which grossed more than $124 million Stateside despite its obvious marketing challenges.
Aviv’s exit came one year after the departure of former Fox co-chair Tom Rothman, which left Jim Gianopulos in charge. Gianopulos had left the studio’s executive structure mostly intact for his first year on the job.