What Hasbro’s $4 Billion eOne Acquisition Means for Toy Company’s Paramount Movie Deal

The deal is all about the brands, which include Peppa Pig, PJ Masks and Clifford the Big Red Dog

Hasbro has steadily increased its position in Hollywood, primarily through its production deal with Paramount Pictures, but on Thursday the toymaker made a big leap forward with its announcement of a $4 billion all-cash acquisition of Entertainment One.

The deal gives Hasbro access to a pool of valuable international brands, including the wildly popular children’s character Peppa Pig, along with “PJ Masks,” “Clifford the Big Red Dog” and the upcoming “Ricky Zoom.” They join Hasbro’s already lucrative existing catalog of properties — which includes “Transformers,” “G.I. Joe,” “Ouija” and what it gained last year after buying the remaining stake in the Mark Gordon Company, the independent TV and film studio behind “Grey’s Anatomy.”

But adding that infusion of new intellectual property doesn’t threaten Hasbro’s partnership with Paramount, CEO Brian Goldner said after the eOne deal was announced on Thursday. If anything, it sets up more opportunities.

“First and foremost, our partnership with Paramount is fantastic. This is an expansion of our opportunity with Paramount, but also the opportunity to continue to develop IP that isn’t part of our priority projects [at Paramount], but with the…

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams